Am I on the right path?
It’s a question I hear a lot.
I’ve heard it throughout my 20-years in the marketing industry for working for some of the biggest brands in the world.
I hear it in the classroom where I teach social media and personal branding at Chapman University.
We’re deep in a career crises where young professionals are questioning where to go, and older generations are questioning where to go from here.
The Path Project is built to help support people on their journey, no matter where they are.
🔒 What Free Subscribers Get:
As a subscriber, you’ll have access to occasional pubic posts and resources including essays, frameworks, worksheets and interviews.
If you’re a student or young professional, be sure to check the box for #ForYouPath notifications to ensure you receive the weekly top jobs in PR, marketing, comms and social media (25 roles each week). If you’d like early and full access to all 100 weekly roles, be sure to upgrade below.
🔓 What Paid Subscribers Unlock:
Weekly essays on personal branding — career paths, plans and pivots
Exclusive content including industry leader Q&A, interviews, and career guids
Downloadable tools, templates, exercises and worksheets
Access to publication archives
Free Path Assessment Tool Access (normally $49)
About Me:
Over the course of my 20-year career, I've led communications and social media strategies for some of the world's most iconic brands including KFC, Taco Bell and The Walt Disney Company. I now run The Path Project, a brand strategy and cultural intelligence consultancy that works with organizations and individuals to build professional and personal brands.
I also serve as Director of the Career Advancement Network at Chapman University's School of Communication where I teach influencer marketing and personal branding while building programming to connect students with industry opportunities and mentorship. Most recently, I co-authored the third edition of Social Media Campaigns: Strategies for Public Relations and Marketing, a guide to the ever-evolving world of digital storytelling and brand engagement.
